Therefore, if Google paid the same per Firefox user as they did per iOS user, they would have paid $1.3 billion for Firefox users. In that case, there are maybe 6x as many iOS users as Firefox users. I'll arbitrarily guess 1.2 billion iOS users (the rest being Macs). , and this one says 1.5 billion Apple devices (probably includes Macs) as of Q1 2020. Googling around, a few sources tell me there are about 250 million Firefox users Mozilla currently seems to say 210 million: Īs for iOS, this source says there were 900 million iPhone users (doesn't include iPads) as of Jan 2019. When thinking about branding changes, there's danger in listening too closely to the existing community, because it's going to be hard for them not to have a familiarity bias towards the things they're used to. Or maybe not ignore, but at least filter their complaints a bit and don't treat them like gospel. If it's something you feel confident about, then you should ignore the people complaining. My take is people are familiar with 'Riot', it has a sense of nostalgia for them, and even if they don't like the name Riot, that's just what pops into their head when they think about the project. So after that, I stuck to my guns and in a month or two everyone in the existing community was used to it and a lot of them had come around to saying they now preferred the new name. Across the board, pretty much everyone liked the new name better, it immediately got across what I wanted. The solution was to take the project to a big conference with a bunch of brand new users and ask them about it while I demoed. It was a very surreal experience, because I knew the old name was a problem and I knew the newer name better invoked the feeling I wanted, but all of a sudden I was seeing so much pushback from so many people that I wasn't confident any more. The existing community suddenly became really attached to the old name, and I had a number of people tell me that the new name was a mistake.Įven people who agreed that the old name was a problem were still telling me that they just didn't like the shift in tone, that they felt doubtful about everything. I went through the exact same thing on a smaller scale when I decided to rename an independent project I was working on. I spend most of my time in the composer it's the biggest bang-free-buck area for QoL improvements. Polari is the absolute gold standard here, and Discord is alright (at least, if you keep their godawful "preview as you type" beta feature, which messes up mentions the same way Riot does, turned off). I've nothing against WYSIWYG composers, although I prefer plain text (since I'm used to it), but if you're going to allow text-based formatting, then the composer window needs to act as (but not necessarily look like) 100% text. Making it function differently than the plain letters would is an exercise in frustration. Using a pill as a distinct visual style to indicate that the person I'm mentioning will see it as a mention is a good thing. I want to be able to put my cursor in the middle of someone's name, press backspace, and delete one letter, not their entire name. Total aside: The single biggest improvement you could make to Element, for me, would be to stop giving mentions special treatment in the composer. I'm kind of loathe to suggest a rebrand of the protocol, too, but. Two syllables with ending in x is a mouthful. So it's not "Element me, it's "Matrix me". If your goal is to encourage an open ecosystem rather than monopolize the market, not having your flagship client take up too much of the verbiage is a good thing. They don't say "handcent me" or "textra me" (or at least, not until iMessage came along). Now to turn this criticism upside down: I think you can spin this downside onto an amazing upside, by making the protocol the verb. Element is even worse in this respect, since I can't think of a phrase like "Send me an Element". Telegram has the same problem - "Send me a Telegram" is the closest you can naturally get "Telegram me" is too much of a mouthful. "Element" will never be a verb like Slack, WhatsApp, Snap, Signal, etc. However, there's one major way it's lacking: brevity. The turning point that took me from lukewarm to positive was when the phrase, "in my element" popped into my head, which I think is a pretty fitting theme for a messenger app using a decentralized protocol like matrix ( almost (but not quite) enough for me to wish matrix were branded something like "bond" - that which connects elements).
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